Strategy to transform Healthcare Practitioners Online presence

Step 1: Analyze Your Audience

First, we listen to our clients to learn their wants and expectations are and pen down a description about the targeted visitors and their needs.

  • Who are your target audience?
  • What do they believe?
  • Where are they located?
  • How do you segment prospective customers?

Knowing these things will help to define a better marketing strategy and prioritize content to bring to the forefront.

Step 2: Keyword Research

Perform keyword research helps to build a list of rankable keywords that match your visitors search intent, resulting in traffic to your services and products offerings.

  • Analyze the content of each page, to come up with the keyword phrases related terms to develop a keyword portfolio.

  • Grouping all similar keywords to form the Meta tags (Title, Description & Keywords) of the targeted landing page.

  • Serving right information creates a need for visitor to return as well generate lead with better chances of conversion, increasing page views and decreasing bounce rates.

  • This approach acts as a foundation to create content for all online marketing activities.

Step 3: Local SEO

Google Business Profile helps to enhance online visibility and build a strong online reputation to attract patients with in geographical areas

  • Update profile with business information, category, description, operating hours, service areas etc.

  • Ask satisfied patients to leave reviews on your Google Business Profile.

  • Link your online booking system to allow patients to book appointments directly.

Transform the way your online properties showcase to connect with your audience.

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Step 4: On-Page Optimization

Optimize content to distribute across various marketing channels to fulfil the needs of target audience.

  • Build titles, description and keywords for each landing page.
  • Optimize website images for faster loading times.
  • Make sure the website is user-friendly on all devices.
  • Create an XML sitemap to help search engines crawl and index your website.

Step 5: Digital Marketing Activities

Effective digital marketing is crucial for doctors to attract and retain patients.

  • SEO (Search Engine Optimization)
  • Google PPC Ads (Text, Image & Banner)
  • Social Media Marketing
  • Content Marketing Activities
  • Email Marketing
  • PR Distribution

Step 6: Measure Effectiveness

Take time out to review where your marketing tactics are driving results regularly and adapt your campaigns to take advantage of new opportunities.

  • Traffic to the site?
  • Where did the traffic come from?
  • What is the bounce rate?
  • What are the exit pages?
  • What is the conversion ratio?
  • What is the churn rate?
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