YouTube Marketing Course Outline
This one-on-one YouTube Marketing course is built to help you harness the power of video for visibility, engagement, and conversions. Whether you’re promoting a brand, service, or content channel, you’ll learn how to plan content, optimize videos for search, grow subscribers, and run paid YouTube Ads.
With hands-on video SEO, live channel walkthroughs, and personalized growth strategies, this course ensures you leave with both skills and an actionable content plan. Ideal for creators, marketers, and business owners alike.
Unit 1.1: Understanding YouTube’s Ecosystem
Unit 1.2: Benefits of YouTube for Brands and Creators
Unit 1.3: YouTube Channel Setup & Branding Essentials
Practical: Create or optimize a YouTube channel with branding assets
Unit 2.1: Defining Niche, Audience & Value Proposition
Unit 2.2: Video Types – Tutorials, Vlogs, Reviews, Explainers
Unit 2.3: Content Calendar Planning & Scripting
Practical: Plan and script your first 3 videos
Unit 3.1: YouTube Keyword Research and Tag Strategy
Unit 3.2: Writing Effective Titles, Descriptions & Thumbnails
Unit 3.3: Playlist, Cards, and End Screens for Engagement
Practical: Upload and optimize a video for maximum discoverability
Unit 4.1: Subscriber Growth Techniques
Unit 4.2: Community Posts, Shorts, and Comment Engagement
Unit 4.3: Collaboration and Influencer Strategy
Practical: Create a short-form video (Short) and engage with comments
Unit 5.1: Overview of YouTube Ads Types (Skippable, Discovery, In-Feed)
Unit 5.2: Audience Targeting & Campaign Objectives
Unit 5.3: Budgeting and Ad Creation Process
Practical: Set up a YouTube video ad using Google Ads
Unit 6.1: YouTube Studio Analytics Breakdown
Unit 6.2: Setting Monetization Goals & AdSense Overview
Unit 6.3: Scaling with Consistency and Trends
Practical: Analyze performance of 2–3 videos and extract insights
- Choose a niche or business goal for your YouTube channel.
- Create and publish 2–3 optimized videos with custom thumbnails.
- Set up playlists and apply basic SEO strategies.
- Run a video promotion campaign or plan a subscriber push.
- Monitor performance using YouTube Studio analytics.
- Submit performance insights with a 3-month YouTube content and growth strategy.
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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