Social Media Course Outline
This one-on-one course is built to teach you how to harness the power of social media to build brands, grow followers, and drive results. You’ll explore major platforms like Instagram, Facebook, X (Twitter), and more—learning platform-specific tactics, content planning, community building, and analytics. The training is structured around live demos, real-world case studies, and practical assignments tailored to your niche or business. By the end of this course, you’ll be equipped to manage and execute effective social media campaigns with confidence and clarity.
Unit 1.1: Introduction to Social Media Marketing
Unit 1.2: Understanding Platform Audiences and Content Types
Unit 1.3: Trends and the Role of Algorithms
Practical: Audit an existing social media presence
Unit 2.1: Facebook & Instagram: Organic + Paid Tactics
Unit 2.2: X (Twitter), Pinterest, Threads & Others
Unit 2.3: Selecting the Right Platform Mix for Your Goals
Practical: Create or optimize professional accounts on two platforms
Unit 3.1: Creating a Content Plan and Monthly Calendar
Unit 3.2: Visual Design Tools & Caption Writing Techniques
Unit 3.3: Hashtag Research & Engagement Hooks
Practical: Design 7–10 days of scheduled content using a content tool
Unit 4.1: Follower Growth Techniques (Organic & Paid)
Unit 4.2: Community Interaction & Comment Strategy
Unit 4.3: Collaborations, Contests, and Giveaways
Practical: Plan an engagement-driven content series
Unit 5.1: Boosting Posts vs Ad Manager Campaigns
Unit 5.2: Targeting Options & Budget Planning
Unit 5.3: Tracking, Testing & Improving Paid Results
Practical: Set up a paid campaign targeting a custom audience
Unit 6.1: Understanding Platform Insights (Meta, X, Pinterest)
Unit 6.2: KPI Setting: Reach, Engagement, CTR, Conversions
Unit 6.3: Reporting Tools and Interpreting Results
Practical: Generate and analyze a performance report for 1 platform
- Choose a business or personal brand as your social media project.
- Set growth and engagement goals for at least two platforms.
- Create a 15-day content calendar with visuals, captions, and hashtags.
- Launch an engagement or awareness campaign.
- Track results using native analytics or Meta Business Suite.
- Submit performance highlights with a 3-month social media growth strategy
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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