The reality is, videos for marketing are very effective. The first thing that probably pops into your head when you think about videos for marketing is demonstration videos or ‘explainer’ videos. That’s because video is the easiest technology to use when you want to explain something to your target audience. It’s the next best thing to being there in person.
But, you do need to understand how it all works together, who your audience is, what they want, what they need and how your information fixes their problems much better than your competitors.There are several ways you can use videos for marketing.
Video Testimonials
The reason you may want to use a video testimonial is that you can put each testimonial into different marketing videos to help build trust with your audience. You can use a short video testimonial on a sales page, in paid ads, and on social media as a post and share.
Videos In Sales Letters
A video sales letter is a great way to show your audience what the benefits are about a new product or service. In this instance, you don’t even need to show your face if you don’t want to, particularly if you’re showing a demonstration in the sales letter. A video sales letter generally converts higher than a plain text sales page when you want to give something away, or when you want to sell something.
Product Demo Videos
This is a great way to use video. You’ve probably seen product demos in TV adverts for many years. But, you want yours to be short and sweet without the hard sell TV ads. Instead, do a stylish demo of your product but keep it brief. You don’t have to show everything, just the idea. You can create more in-depth videos for buyers.
How-To Videos
Develop a how-to video that is no longer than five minutes long, as shorter videos tend to work best. You can always include an extended video for your customers. You want to give them just enough information. Use this type of video whenever you want to have an easier way to explain things to your audience.
When you’re trying to determine what type of video to create, consider your audience first and what your objectives are second. When you do that, you’re going to be much more likely to choose the right type of video for the job.