The Internet offers plenty of ways to market your car dealership. One among them is content marketing, a tried and tested online marketing strategy that has the potential to attract quality leads to your dealership’s website.
Recent studies have proved that content marketing is becoming popular among car dealers and automotive marketers. According to a report released by Optify, the most successful auto marketers are more focused on content creation. 84% of B2B automotive marketing professionals reported that they are planning to expand their content marketing activities over the next one year. The report also showed that the major goals of content marketing are brand awareness, customer retention, lead generation and market education.
Tips to implement an effective content marketing strategy
These studies show the growing importance of content marketing. Thus, it is imperative for every dealership to prepare a content marketing strategy. Here are some tips to design an effective content marketing strategy for your dealership.
Have a blog on your website
First create a blog on your dealership’s website. It allows you to share your expertise with your audience. Regularly write articles and post them in your blog. Fresh content is what your audience and search engines are looking for.
Make sure that your blog is a part of your dealership’s website. Many dealerships tend to start a new blog hosted on another domain and try to divert the traffic from there to the main website. It’s not only a hectic process, but also less effective.
Have a specific content strategy
Just having some kind of content on the website/blog is not enough, you need to define a content strategy and stick to it. Define the kind of content you would like to present in your blog. For instance, you can provide how to guides, reviews of latest model vehicles, emerging technologies, videos, etc. which are likely to interest your audiences.
Match your content to your customer queries
Once you are clear with your content strategy, try to get the pulse of your target customers. If you have an in-depth understanding about the questions and problems your customers are likely to have, you can easily figure out the best way(s) to solve their problems.
You can directly ask your customers about the questions and concerns they have specific to products and services that your dealership offers or you can ask your social media manager to do it at the dealership level. This kind of approach helps you to create content that your customers and prospects are looking for and thus increases the visibility and traffic to the website that further promotes sales.
Provide informative, educational and non-promotional content
Once you are clear about the topics that your blog requires, focus on creating quality content. Post content that is informative, educational and non-promotional. Informative and educational content attracts more customers as it answers their queries and helps in decision making.
You can use various content marketing methods to promote your website. You can write articles to submit in article directories, you can write blogs for other sites in your field as a guest author, you can share content on your website using social media, etc.
Hopefully this information helps you design and execute a content marketing strategy for your car dealership. It is better to take the help of experts in the field to make it effective. Reputable service providers design a tailor-made content marketing strategy for your dealership and make sure that you are getting good returns on your investment.
