Case Studies
Client: Laptop and Desktop support
Goal: To bring volumes of calls that will be converted by sales teams.
Approach:
Identified which age group of audience could find it difficult to fix issues with their machine or mobile device Vs location where we could find them.
Based on these factors run Google ad campaigns to get inbound calls and also pause them when the agents are occupied with calls.
Client: Euro Kids Franchise
Goal: The traffic landing on the corporate site is not converting.
Approach:
To address the local traffic, we created a dedicated landing page and social media handles.
On Google we did a laser target to attract filtered visitors who are in an advanced stage of their research, particularly targeting within 5km radius of their franchise.
On Facebook as it’s a new handle with single digit followers, we started targeting an audience within 5 km radius and later we set campaigns to reach their family and friends.
All the above efforts helped to get close to 15-20 admissions by spending Rs.5000 within a span of 15 days, which was good enough for the franchise.
Client: Industrial Water Purifier Manufacturer
Goal: Need enquiries and later on they are for high-end customers.
Approach:
Started off to identify their products, and research to analyse their competitor offerings.
With this in mind, our target keyword phrases are solutions for Industry rather just on product.
This approach resulted in decreasing the costs
Client: Real Estate Chennai
Goal: To sell his properties on the outskirts of Chennai
Approach:
We planned an approach to position their brand as well generate hot leads. Shared inputs for video creation showcasing the beauty of the property, its vicinity to landmarks, return on investment, security of the property and its distance from various locations.
Uploaded the video to YouTube and posted them on Facebook and other social media and boosted the post to reach followers and new audiences.
On Google ads our approach is laser targeted to stand as an option for audiences looking for property in our target location.
Client: iCube Guide
Goal: To market the leadership system of maximizing teamwork and profits through marketing the paperback book.
Approach:
We planned to build a website positioning various features of the leadership management system.
To address various issues a leadership team comes across, build a blog as an interactive system that can address the problem and also answer them.
This approach helped to build fresh natural content, which grabs the interest of search engines.
We listed the book on the Amazon store and placed amazon ads to accelerate the start process.
Client: Online Store
Approach: We recommended a strategy to focus on branding and sales through customer acquisition.
We created videos and images of new apparels and shared them on Facebook and Insta with attractive price offers and sale timelines.
On the other end the products are uploaded on sellers central and run amazon ads to get initial sales and there by follow-ups to get reviews and feedback.
Amazon ads helped the client to get initial sales and build business right from day one.
Client: Re-indexing YellowPages Egypt
Goal: Re-indexing of pages, Google dropped the indexing of pages from app. 3 lakhs to app. 20 thousands.
Approach: We strictly followed the feedback available at Google webmasters tool to get every single input fixed which includes thousands of issues with pagination, duplication of pages, duplication of content.
To facilitate indexing, the category and product level pages are assigned categories & tags and used robots.txt to blog unwanted urls and images.
On the other end, we started setting rules to make sure every page has custom meta tags absolutely matching the page content.
Within 3 months, we are able to get all the pages indexed and a huge raise in website traffic.