Digital Mktg Fundamentals Course Outline
This foundational course is crafted for beginners who want to build a solid understanding of digital marketing. Through one-on-one sessions, learners will explore essential channels like SEO, PPC, social media, email, and content marketing. You’ll also learn about consumer behavior, funnels, marketing tools, and analytics to tie it all together.
With a case-study approach and practical assignments, this course will equip you with the skills and confidence to plan and execute digital strategies—whether you’re growing a brand, freelancing, or launching a new career in marketing.
Unit 1.1: What is Digital Marketing?
Unit 1.2: Traditional vs Digital Marketing
Unit 1.3: Digital Buyer Journey & Funnels
Practical: Map a basic digital funnel for a business
Unit 2.1: Overview of SEO, PPC, Social Media, and Email
Unit 2.2: Owned, Earned, and Paid Media Explained
Unit 2.3: When to Use Which Channel
Practical: Build a multi-channel strategy for a sample brand
Unit 3.1: Importance of Content in Digital Marketing
Unit 3.2: Blogging, Copywriting, and Visual Content
Unit 3.3: Aligning Content to Funnel Stages
Practical: Write content ideas for TOFU, MOFU, and BOFU stages
Unit 4.1: Key Elements of a Marketing Website
Unit 4.2: Landing Pages for Leads and Sales
Unit 4.3: Basics of User Experience and Conversion
Practical: Analyze a landing page and suggest improvements
Unit 5.1: Introduction to Google Analytics & Tag Manager
Unit 5.2: Setting KPIs and Goals
Unit 5.3: Interpreting Data for Campaign Decisions
Practical: Set basic goals in Google Analytics for a demo site
Unit 6.1: Crafting a Simple Marketing Strategy
Unit 6.2: Budgeting and Channel Allocation
Unit 6.3: Monitoring, Reporting & Iteration
Practical: Create a 30-day digital strategy with budget split
Choose a small business or idea to apply your learning.
Map the customer funnel and identify key channels.
Build a sample digital marketing strategy with content and ad plan.
Use a free tool (like Google Analytics) to simulate tracking.
Submit a summary with insights and a 3-month digital growth strategy.
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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