SEO Course Outline
This one-on-one SEO course is designed to help you understand and apply the core principles of search engine optimization with a real-world, hands-on approach. From keyword research and on-page optimization to link building and technical SEO, you’ll gain comprehensive knowledge through live demos, real case studies, and practical exercises.
Whether you’re a beginner or looking to upgrade your skills, this course is tailored to meet your goals with direct mentorship and project-based learning. By the end, you’ll be confident in managing and optimizing SEO campaigns for websites of any size.
Unit 1.1: What is SEO? Understanding the Basics
Unit 1.2: Types of SEO – On-Page, Off-Page & Technical
Unit 1.3: How Search Engines Work
Practical: Analyze how Google crawls and indexes a live website
Unit 2.1: Keyword Types & User Intent
Unit 2.2: Tools for Keyword Research (Google Keyword Planner, Ubersuggest)
Unit 2.3: Building a Content Strategy Around Keywords
Practical: Conduct keyword research for a chosen niche
Unit 3.1: Title Tags, Meta Descriptions, Headers & URLs
Unit 3.2: Internal Linking & Content Optimization
Unit 3.3: Image SEO & Schema Markup
Practical: Optimize an existing page for SEO
Unit 4.1: Importance of Backlinks
Unit 4.2: Link Building Strategies
Unit 4.3: Analyzing Competitor Backlinks
Practical: Create a link-building outreach email and backlink strategy
Unit 5.1: Site Speed, Mobile-Friendliness & Core Web Vitals
Unit 5.2: Sitemap, Robots.txt & Indexing
Unit 5.3: HTTPS, Canonical URLs, and Redirects
Practical: Perform a technical SEO audit using free tools
Unit 6.1: Google Search Console Overview
Unit 6.2: Using Google Analytics for SEO Insights
Unit 6.3: Introduction to SEMrush & Other Tools
Practical: Generate a monthly SEO report with actionable insights
Unit 7.1: Google Business Profile Optimization
Unit 7.2: Local Citations & NAP Consistency
Unit 7.3: Reviews and Local Link Building
Practical: Optimize a Google Business Profile for a service-based business
- Select a live website or local business as your project.
- Perform a complete SEO audit (technical + on-page + off-page).
- Conduct keyword research and create a keyword targeting plan.
- Optimize 3–5 core pages based on your strategy.
- Set up Google Search Console and basic analytics tracking.
- Submit current keyword rankings along with a detailed 3-month SEO growth strategy.
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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