Course Outline
This personalized course will help you harness the full power of SEMrush for SEO, PPC, content marketing, and competitive analysis. You’ll learn how to conduct keyword research, audit websites, track rankings, analyze backlinks, and uncover opportunities—all through a practical, project-based approach.
With live tool walkthroughs and real-time practice, this course enables you to confidently use SEMrush to improve your marketing performance, whether you’re an individual marketer, agency, or business owner.
Unit 1.1: Dashboard Overview and Account Setup
Unit 1.2: Key Tools in SEMrush Suite
Unit 1.3: Navigating Projects and Toolkits
Practical: Set up your SEMrush account and create a project
Unit 2.1: Keyword Magic Tool and Keyword Gap Analysis
Unit 2.2: Intent-Based Keyword Targeting
Unit 2.3: Organizing Keywords for SEO & PPC
Practical: Build a keyword plan for a blog or product page
Unit 3.1: Conducting a Website Health Audit
Unit 3.2: Identifying and Fixing SEO Errors
Unit 3.3: Crawling, Mobile Issues, and Page Speed
Practical: Run a full site audit and list technical issues
Unit 4.1: Organic vs Paid Competitor Analysis
Unit 4.2: Traffic Analytics & Domain Comparison
Unit 4.3: Benchmarking and Opportunity Discovery
Practical: Analyze 2 competitors and extract strategic insights
Unit 5.1: Backlink Audit and Toxic Score
Unit 5.2: Identifying High-Quality Link Opportunities
Unit 5.3: Link Building Strategies with SEMrush
Practical: Prepare a backlink report and build a link outreach list
Unit 6.1: Position Tracking & Keyword Rankings
Unit 6.2: Custom Reporting Tools
Unit 6.3: Integrating Google Tools with SEMrush
Practical: Set up a position tracking report and create a custom PDF report
- Select a business website or client project to audit.
- Conduct full keyword research with segmentation by intent.
- Perform a site audit and identify top issues.
- Analyze 2 key competitors and document SEO gaps.
- Build a backlink profile and link-building plan.
- Submit SEMrush findings with a 3-month SEO & PPC improvement strategy using tool insights.
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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