Making your story heard in a digital world that’s noisier than ever.
Boost Your Healthcare Practice with Strategic Press Releases
No matter the size of your hospital, clinic, or healthcare practice, press releases can secure media coverage on major news sites and premium outlets like Medical News Today, WebMD, USA Today, and more, through the Associated Press.
A well-crafted healthcare press release helps position you as a trusted medical expert, strengthening your reputation and credibility among patients.
With high viewership, PRs can attract new patients, drive referral traffic, and enhance brand awareness. Additionally, as a key off-page SEO strategy, press releases help build authoritative backlinks, improving your search engine rankings.
Healthcare Web Design Includes
To create effective marketing strategies, we conduct in-depth audience research to understand patient demographics, preferences, and behaviors. Our data-driven approach helps identify the best ways to reach and engage potential patients.
Our approach includes:
- Patient Demographics Analysis – Identifying key age groups, health concerns, and geographic locations.
- Search Behavior Insights – Understanding how patients find healthcare providers online.
- Competitor Analysis – Evaluating top healthcare providers in your area to differentiate your services.
A seamless and intuitive website is crucial for patient engagement. We design mobile-friendly, easy-to-navigate websites that help patients find the information they need quickly.
- Clear Navigation – Simplified menus to help patients access essential information.
- Fast Load Times – Ensuring quick access to services and reducing bounce rates.
- Accessible Design – ADA-compliant, inclusive, and easy-to-read layouts.
- Secure & HIPAA-Compliant Forms – Protecting patient data with encrypted communication
We implement optimized lead generation forms that encourage patients to take action—whether it’s booking an appointment, requesting more information, or signing up for health updates.
- Simple & Engaging Forms – Minimizing fields to improve completion rates.
- Clear Calls-to-Action (CTAs) – Encouraging patients to schedule visits with ease.
- Mobile-Friendly Forms – Ensuring easy access on all devices.
- Automated Follow-Ups – Enhancing patient engagement and response rates.
SEO is essential to ensure your healthcare website ranks high in search results when patients look for medical services. We optimize your site structure, content, and metadata to improve visibility.
- On-Page SEO – Optimized headings, keywords, and meta descriptions.
- Technical SEO – Fast loading speeds and mobile-friendly designs.
- Content Optimization – Informative blogs and service pages for higher rankings.
- Local SEO – Ensuring your practice appears in “near me” searches.
Positive patient reviews play a critical role in building credibility. We integrate Google Reviews into your website to enhance trust and encourage new patients to book appointments.
- Automated Review Requests – Encouraging satisfied patients to leave feedback.
- Displaying Reviews on Your Website – Showcasing testimonials for credibility.
- Responding to Reviews – Professionally managing online reputation.
- Review Analytics – Monitoring patient feedback trends.
Managing patient inquiries efficiently is key to growth. Our Lead Management CRM helps streamline communication, follow-ups, and patient acquisition.
- Automated Patient Follow-Ups – Never miss an appointment request.
- Centralized Data Management – Store and track patient interactions.
- Lead Nurturing Campaigns – Convert inquiries into loyal patients.
- Performance Analytics – Gain insights into lead conversion rates.
Finding storytellers you can trust
Once your story is out there, it’s hard to walk it back. Make sure you’re confident in the team telling yours, and that you’re looking for the marks of a quality Digital PR agency:
Always agile.
From politics to pop culture, your story can be viewed through all kinds of constantly-changing lenses. Savvy agencies always have an eye on the horizon, so they can pivot at a moment’s notice.
Research-driven.
Understanding your audience is critical if your PR efforts are going to rise above the rest. Agencies that do their research and apply what they learn have a better chance of earning your brand the spotlight.
Focused on measurement.
Data points like engagement, shares or views don’t always tell the whole story, but your agency should care about identifying and growing meaningful metrics.
How we approach Digital PR
PR success takes preparation. Our approach starts with research, thrives on creativity, and is consistently self-reflective.
Discovery
Getting informed and aligned
We begin with a kickoff that familiarizes our team with your brand and aligns stakeholders on goals and objectives. We want to get a sense of who your brand is and how the public perceives it – and how those two may differ.
Landscape Analysis + Social Listening
Putting an ear to the ground
Our team dives into industry trends, competitor positioning, and notable past successes. We use Meltwater, a social listening tool, to measure brand perception and track brand-relevant conversations on social media.
Media List Creation
Building out contacts
Once we paint a clear picture of the market you’re in, we can strategically plan your journey into the limelight. This begins with the creation of a media list, featuring the reporters, bloggers, podcasters, and influencers in traditional and digital media who might be receptive to your brand’s story. The media list is a living document – as we find new outlets and opportunities, the list continues to expand.
Outreach + Content Creation
Making the connection
A big part of PR is creating and maintaining relationships. Our team tackles this challenge by leveraging new and existing connections, building bridges between your brand and your dream team of collaborators.
No matter how your story is being told – be it through an influencer, press mention, or monthly column – our team works with yours to produce content that engages. Our copywriters, designers, and creative strategists can own this process end-to-end, concepting, creating and deploying creative assets for earned media to amplify. [link to Influencer page]
Reporting + Monitoring
Measuring Up
Once your story is in the wild, we watch, learn and improve. Our process is built so every PR effort informs the next, ensuring your brand is always putting its best foot forward.