Online PR
Build a Reputation That Speaks for Itself
No matter the size of your hospital, clinic, or healthcare practice, press releases can secure media coverage on major news sites and premium outlets like Medical News Today, WebMD, USA Today, and more, through the Associated Press.
A well-crafted healthcare press release helps position you as a trusted medical expert, strengthening your reputation and credibility among patients.
With high viewership, PRs can attract new patients, drive referral traffic, and enhance brand awareness. Additionally, as a key off-page SEO strategy, press releases help build authoritative backlinks, improving your search engine rankings.
Finding storytellers you can trust
Once your story is out there, it’s hard to walk it back. Make sure you’re confident in the team telling yours, and that you’re looking for the marks of a quality Digital PR agency:
Always agile.
From politics to pop culture, your story can be viewed through all kinds of constantly-changing lenses. Savvy agencies always have an eye on the horizon, so they can pivot at a moment’s notice.
Research-driven.
Understanding your audience is critical if your PR efforts are going to rise above the rest. Agencies that do their research and apply what they learn have a better chance of earning your brand the spotlight.
Focused on measurement.
Data points like engagement, shares or views don’t always tell the whole story, but your agency should care about identifying and growing meaningful metrics.
How we approach Digital PR
PR success takes preparation. Our approach starts with research, thrives on creativity, and is consistently self-reflective.
Discovery
Getting informed and aligned
We begin with a kickoff that familiarizes our team with your brand and aligns stakeholders on goals and objectives. We want to get a sense of who your brand is and how the public perceives it – and how those two may differ.
Landscape Analysis + Social Listening
Putting an ear to the ground
Our team dives into industry trends, competitor positioning, and notable past successes. We use Meltwater, a social listening tool, to measure brand perception and track brand-relevant conversations on social media.
Media List Creation
Building out contacts
Once we paint a clear picture of the market you’re in, we can strategically plan your journey into the limelight. This begins with the creation of a media list, featuring the reporters, bloggers, podcasters, and influencers in traditional and digital media who might be receptive to your brand’s story. The media list is a living document – as we find new outlets and opportunities, the list continues to expand.
Outreach + Content Creation
Making the connection
A big part of PR is creating and maintaining relationships. Our team tackles this challenge by leveraging new and existing connections, building bridges between your brand and your dream team of collaborators.
No matter how your story is being told – be it through an influencer, press mention, or monthly column – our team works with yours to produce content that engages. Our copywriters, designers, and creative strategists can own this process end-to-end, concepting, creating and deploying creative assets for earned media to amplify. [link to Influencer page]
Reporting + Monitoring
Measuring Up
Once your story is in the wild, we watch, learn and improve. Our process is built so every PR effort informs the next, ensuring your brand is always putting its best foot forward.
Why choose PeakLadder?
Leads Generated
Clients
Client Centric Approach
We're happy to have great client retention by delivering consistent value to turn satisfied clients into lifelong partners
Here at PeakLadder, we’re more than just a Online Marketing Agency delivering SEO, PPC and Social Media services. We share responsibilities as your front end sales lead, working closely together to build trust, establish authority in the field, and guide patients toward making informed decisions about their healthcare needs.
How can PeakLadder help you?
How can your marketing become more data-driven and more human-centric? We believe the answer lies in deeper collaboration, powerful storytelling, and analytical rigor – combined with the agile methodology needed to bring it all together.
Platforms for Marketing & Lead Generation
