Internet has found a crucial place in about every company’s marketing mix- and predictions for 2013 is it’s going to grow more. Few marketing strategies can match the efficacy of internet marketing. It is significant from a practice’s point of view to invest time in medical internet marketing to reach a wider audience and ultimately achieve desired payer mixes.
2013 will prove to be another year where internet will continue to dominate the marketing plans of medical practices. To help you cash in the opportunities presented by the internet, consider these marketing trends:
A Designer Web Page
You don’t have to be a rocket scientist to understand that medical practices with high ROI have exceptionally designed websites. Take some time off your busy schedule to focus on a creative design for various internet-marketing endeavors, commencing with the practice website. This will surely help as more and more people are searching the web for healthcare based information and services.
Social Network
Over 1 million Facebook users, half a million Twitter followers and counting. These numbers speak for themselves. The global impact social media has made, makes it an excellent opportunity for all medical practices to boost their revenue and increase patients.
Video
After Google, YouTube is the most popular search engine. These days, people thrive on videos. It makes sense for a medical practice to have a professional video. It not only helps patients get a preview of your services, but also gives the extra edge over the competitors. In addition, it helps improve website ranking. If you haven’t thought of a short, professional video, 2013 may be the year to consider one.
Write Blogs
Blogging has a high success rate. It’s worth and beneficial. Fresh, quality content pertaining to your practice can match with the best of internet marketing strategies. With Google’s crawler indexing fresh content regularly, it becomes crystal clear how blogging can help improve website ranking. A perfect combination of qualitative content and transparent social marketing is a sure shot way to success.
Go Mobile
At present, smartphone marketing is booming because nowadays people like to surf the internet 24/7. Smartphones have provided them that facility. Start planning for a mini website fit to be viewed on all screens and sizes. This is the latest in medical marketing where you can connect with your target audience via mobile channels. Your website should be such that all users can gain from it, regardless of the technology they use.
