Falling in love with Online Marketing space
The beginning
In 2006–07, the digital landscape was undergoing a transformative shift. Google was emerging as a household name for search and investing heavily in acquiring advertising platforms like YouTube and DoubleClick. This era marked a turning point for us—it sparked our curiosity to dive deeper into the workings of Google.
What started as mere curiosity soon turned into a passion for SEO, driven by our admiration for the core principles and values underpinning Google’s search algorithms.
The Logic Behind Chasing Google
We approached Google as if it were a vast, dynamic library, striving to understand how it filtered, retrieved, and presented data to users from diverse locations worldwide.
Imagine a librarian trying to serve different books to visitors based on their unique needs, origins, or preferences. To do so effectively, the librarian must rely on a system of logic and rigorous research. Similarly, Google’s algorithms function as this “librarian,” tailoring search results based on user intent, location, and relevance. This analogy became the foundation of our journey to decode and master Google’s logic.
Discovering the Google Logic
Our exploration of SEO took us a step further, opening the doors to a world of opportunities. It allowed us to uncover the power of rich, meaningful content and sharpen our skills across various facets of online marketing, branding, and analytics.
These capabilities became a natural extension of our core expertise in sales and marketing, enriching our ability to navigate the ever-evolving digital landscape.
Helping SMEs
A step further, SEO helped to discover rich content, enhancing our skills in various channels of online marketing, branding and analytics, capabilities as a top up to our core sales and marketing experience.
Leveraging this experience, started helping business to build and establish online, increase brand awareness and scale up to reach global markets.
