Digital marketing presents you with plenty of opportunities to reach your target audience, showcase what you have to offer and engage with them. Just like any other business that is trying to leverage digital marketing to boost their online presence and sales, pet stores are no different.
As a pet store owner, its time you embrace digital marketing because it’s the only place you can compete effectively.
1. Higher Conversion Rate
With digital marketing, you can monitor your conversion rate quite easily. You can also identify prospects or leads who get converted and eventually make a purchase. Some of the highest converting methods are social media and email marketing.
Your website traffic may not convert well and so investing in diverse digital marketing platforms offers new ways to get more leads and more buyers.
2. Better Growth Options
With digital marketing, you can be assured of the growth but only if done the right way and with the right strategy. With a well set up, the website, you can learn how to use search engine optimization channels to increase your visibility on Google.
If you manage to put your website on the first page of Google, then you can be seen by thousands of pet owners in your area.
This means that you will have a significant number of clicks that will eventually convert into sales.
3. Solving Customers Problems
Through social media, your website, or newsletters, you can be able to answer your customers’ pet issues as well as recommend the right pet products that will solve their problems.
Allow your clients to ask questions via comments or even live chats. Make sure you answer the questions on time. This will leave the customers with a positive attitude towards your business and hence increased sales.
4. Brand Reputation
Through digital marketing, you can position your brand favorably and even stand out. Your reputation as a pet store should be second to none, and digital marketing offers you that opportunity.
Take advantage of digital marketing to cement a personal relationship with your client base. Most customers want to be associated with businesses that have a clean track record in the way they run their businesses.
5. Mobile Customers
With the proliferation of smartphones and other mobile devices, more people are now conducting business on the go. The mobile phone has since become an important tool that consumers use to research products and services.
Digital marketing allows you to take advantage of perfect timing. For instance, what if you could advertise your bio-degradable waste bags for dogs precisely when their owners are walking them in the park?
Geo-targeting plus choosing the right time of day can help you do just that — offer a product that is made aware that they need at that very time.
6. It is Affordable
Compared to other marketing avenues, digital marketing gives you value for your money. Digital marketing gives you ample time to look for customers within your budget.
You can start with the few people who are in your area and capitalize on word-of-mouth and then scale up when your budget allows.
7. Easy to Maintain and Track Records
Traditional ways of keeping records make it very difficult for you to keep tabs on your customers and sales from a given product. But with digital marketing gives you a real-time recording.
It shows you how many people viewed your products, how many shared, and how many bought your products. Also, it is easy to retrieve your sales records in case of complaints from your clients.
This makes it easy for you to know where to improve your marketing strategy.
9. Easy to Understand and Deploy
Digital marketing can be done by anyone. It is easy to understand and its strategy and tactics equally easy to deploy. Armed with a computer and a smartphone, you can kick start your digital marketing journey without too much hustle.
For example, if you are sharing pet pictures or pictures of an event, you simply upload them on your social media platform.
You can also share your blog posts by copying the links and pasting them on the platform with your target audience.
10. Go Beyond Borders
With a solid digital marketing strategy in place, you can also market your pet store internationally. Digital marketing provides you with an opportunity to sell to prospects that are in other regions as well. And with an eCommerce site, you will be able to grow your pet store and build a name for yourself while at it.
All you have to do is be very active and creative in your online marketing strategies, have the right products that are customer-centric and solve your customers’ problems.
