Author name: Vamsi

Content Marketing: 3 Focus Areas to build New Clients

Digital marketing strategies for intelligent and purposeful content marketing is essential to develop your brand and garner the attention. Your brand can benefit greatly from content marketing by gaining more social media followers, driving social/referral traffic to your website, establishing strategic brand partnerships, improving your website’s organic ranking, obtaining high-authority backlinks to your site, increasing […]

How Blockchain Technology Impacts the Fintech Sector

Blockchain is being used across industries to enable better operational efficiency and security. Blockchain has use cases in healthcare, manufacturing, insurance, and many other industries, but the financial services sector was among the earliest adopters of blockchain, and a chief application of the technology continues to be the modernization and improvement of financial services.  In

How Cloud Technology is Enhancing the Patient Value Chain

Despite the fact that the healthcare industry has historically been burdened by outdated systems and tech, and siloed communications, the sector is beginning to embrace cloud technology in earnest. The healthcare cloud computing market is predicted to reach $40 Billion by 2026. Recognizing the need for cloud-based computing in healthcare, big players like Microsoft and

When is it time to consolidate websites? Introducing our guide

Websites are like pet mice: if you’re not careful, you can end up owning way too many. As a marketer, it’s all too easy to find yourself surrounded by websites: websites for new products, websites inherited from companies you’ve acquired, websites you created to avoid bothering your overloaded IT team, and websites someone spun up in a fit of enthusiasm in 2015. Left unchecked, this kind of digital ecosystem becomes a drain on your care and attention.  But getting rid of all

How to Build an Effective Enterprise Website

My experience in building websites and digital strategies for clients of all sizes and we know firsthand the amount of work that goes into every project. Though each project comes with its own quirks and challenges, designing and building an enterprise website is an especially involved process that requires upfront investment in planning and strategy.

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