When is it time to consolidate websites? Introducing our guide
Websites are like pet mice: if you’re not careful, you can end up owning way too many. As a marketer, it’s all too easy to find yourself surrounded by websites: websites for new products, websites inherited from companies you’ve acquired, websites you created to avoid bothering your overloaded IT team, and websites someone spun up in a fit of enthusiasm in 2015. Left unchecked, this kind of digital ecosystem becomes a drain on your care and attention. But getting rid of all […]