Blogging

Blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic. They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

The ultimate goal in creating blogs is to drive as much traffic to your website as possible. When you create a blog post this creates one more indexed page on your website, meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website. Creating content regularly informs search engines, such as Google, that your website is actively updated and therefore should be checked frequently to see what new content has surfaced.

A blog is a type of website where the content is presented in a reverse chronological order (newer content appear first). Blog content is usually in the form of entries or blog posts.

Blogs are typically run by an individual or a small group of people to present information in a conversational style. However, now there are tons of corporate blogs that produce a lot of informational and thought-leadership style content.

Blogs are a type of website. The only real difference between a blog and other types of website is that blogs are regularly updated with new content, which is displayed in reverse chronological order (newer posts first).

Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is dynamic, and it is usually updated more frequently. Some bloggers publish multiple new articles a day.

There are many reasons to start a blog for personal use and for business blogging has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.

The main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.

The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool

Personal Blogs: Personal blogs are blogs written by anyone that enjoys sharing their ideas and thoughts with an online community. They’re the perfect combination of lifestyle and personality that just draw you in from the very first sentence. It’s a blog that can connect with you somehow, on a personal level.

Corporate Blog: A company blog is simply a blog that’s attached to your business in some way. One of the best things about company blogs is that they can be as unique as your business.

Blogger: As it is a Google offering, it easily integrates with other Google products, including Google Analytics that can provide information about your website’s visitors that should be used to help grow traffic. Also, your blog can be integrated with Google’s Adsense, that will analyze your content, and display relevant ads to monetize your blog, so you can pay for the coffee as you sit in Starbucks and blog into the night.

WordPress: WordPress is a popular blogging platform which is used on a claimed 40% of web sites, that offers an excellent balance between ease of use, and more powerful options. WordPress offers hundreds of themes, with flexibility in fonts and options for a custom look.