LinkedIn Ads Training Course Outline
This one-on-one course is designed to teach you how to use LinkedIn Ads to reach business decision-makers, professionals, and niche audiences. You’ll dive into ad types, audience targeting, bidding strategies, and campaign optimization—specific to B2B goals like lead generation, event promotion, and brand awareness. With live demos, hands-on campaign building, and a case-based learning approach, this course will help you confidently run high-performing LinkedIn campaigns, whether you’re an agency marketer, freelancer, or business owner.
Unit 1.1: Why LinkedIn for B2B Advertising
Unit 1.2: Ad Types and Campaign Objectives
Unit 1.3: Overview of Campaign Manager
Practical: Set up a LinkedIn Ads account and explore campaign manager
Unit 2.1: Company, Job Title, Industry, and Skill-Based Targeting
Unit 2.2: Matched Audiences and Retargeting
Unit 2.3: Creating Ideal Buyer Profiles for Campaigns
Practical: Build a custom audience based on B2B criteria
Unit 3.1: Sponsored Content, Text Ads, and Message Ads
Unit 3.2: Writing Ad Copy and Designing Visuals for Professionals
Unit 3.3: CTAs and Landing Page Alignment
Practical: Create 2–3 LinkedIn ad variations for a B2B product/service
Unit 4.1: CPC, CPM, and Lead Gen Form Campaigns
Unit 4.2: Budget Planning and Bid Strategy
Unit 4.3: Understanding LinkedIn’s Auction System
Practical: Set budget and bidding strategy for a test campaign
Unit 5.1: Key Metrics to Monitor
Unit 5.2: A/B Testing and Ad Rotation
Unit 5.3: Using LinkedIn Insight Tag for Tracking
Practical: Analyze campaign performance and suggest improvements
- Choose a B2B service or product to promote via LinkedIn Ads.
- Define audience segments and campaign goals.
- Create ad creatives (visuals, headlines, descriptions).
- Launch a sample campaign with mock or live targeting.
- Monitor ad performance via Campaign Manager dashboard.
- Submit performance data with a 3-month LinkedIn Ads growth and retargeting strategy.
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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