It has always been hard for small-to-medium businesses (SMBs in short) to compete with their larger counterparts. The reason is that a big business has better resources and greater manpower, which make sure that it always gets considered as the “supreme power” in the market. However, all is not lost for the small businesses. There is still one sector where they can show their expertise, and overtake the big boys by a large margin. Do you want to know what that is? An attractive website with powerful features can help a small business take the cake away.
An effective website is simple, yet consists of the latest and the hottest trends. The website of a small business must make sure that visitors leave with satisfaction and have reasons to return often. After all, it is the conversion rate which counts, and a higher rate of conversion than a big business can work wonders for a small business.
Let’s look at some of the things a small business owner must keep in mind, and make it a point to incorporate in the design process of his business’s website:
Go for Single Page Design
It’s time to create a website suitable for novice Internet users who find it difficult to navigate through various webpages. How about negating all the pages from your website and going for a single page design? This design method creates only one webpage which has content areas split into multiple sections. Navigation is extremely smooth, as all a visitor has to do is scroll up or down.
Suitable Typography Options
Why keep images in your website if they serve no purpose at all? Replace them with beautiful and attractive fonts. Do not forget that smart use of typography can determine the effectiveness of your online marketing efforts. You’ll find lots of fonts which are not only engaging but also very pleasing to the eyes. Follow the latest typography rules which have become successful in recent years.
White Space & High-quality Images
A website with cramped up content is never appealing. It’s advisable that you use enough white space to give breathing room to your visitors. An adequate use of white space will make the layout of your website more appealing. And when it comes to images, always go for the high-quality ones. The use of these images will make sure that your website gets the value that it deserves.
Adopt the Latest Trends
Latest web design trends like flat design and responsive design are a must if you want to make your website the most-valued fighter against your competitors. These trends make the user experience a lot more easy, fun and memorable. If you are looking for some added zing, introduction of the parallax scrolling feature is your best bet.
Last but not the least, you need to make sure that you have all the necessary information included in your website. Do not forget that your visitors are looking for information, and your inability to provide it will make them away. It’s important that the content is crisp, engaging and completely to-the-point. If you keep these points in mind while designing your website, your small business will surely give a tough competition to its bigger counterparts.
