Digital marketing strategies for intelligent and purposeful content marketing is essential to develop your brand and garner the attention. Your brand can benefit greatly from content marketing by gaining more social media followers, driving social/referral traffic to your website, establishing strategic brand partnerships, improving your website’s organic ranking, obtaining high-authority backlinks to your site, increasing […]
Websites are like pet mice: if you’re not careful, you can end up owning way too many. As a marketer, it’s all too easy to find yourself surrounded by websites: websites for new products, websites inherited from companies you’ve acquired, websites you created to avoid bothering your overloaded IT team, and websites someone spun up in a fit of enthusiasm in 2015. Left unchecked, this kind of digital ecosystem becomes a drain on your care and attention. But getting rid of all
It has always been hard for small-to-medium businesses (SMBs in short) to compete with their larger counterparts. The reason is that a big business has better resources and greater manpower, which make sure that it always gets considered as the “supreme power” in the market. However, all is not lost for the small businesses. There
