In the coming decade, there will be few industries that aren’t impacted by the increasing sophistication and availability of artificial intelligence. AI is certain to influence companies across every sector by optimizing operations, automating processes, and disrupting current business models. AI holds particular promise for the life sciences sector, where it has the potential to […]
Every couple of years a new concept in digital marketing comes to dominate the discussion more than any other. For the past few years, the issue on the minds of most enterprise businesses has been that of digital transformation. Digital transformation is a concept so broad that it generates many different definitions. Loosely speaking, however,
In the healthcare context, the amount of patient data being generated continues to balloon with every passing year. Such huge swaths of data, unimaginable a few decades ago, have the power to transform the future of the life sciences industry and improve patient outcomes. Defining Real World Data (RWD) According to the FDA, real world
Since the 1970s our society has steadily become more and more globalized. We buy products from all over the world, do business with customers and colleagues based in cities around the globe, and increasingly we also choose to study internationally or, if our own school days are behind us, encourage our children to do so.
Almost anyone with a website uses some form of analytics to understand past user behavior and to make decisions for future marketing campaigns based on that data. However, the sheer volume of data most companies collect these days makes it nearly impossible for any mere mortal to isolate useful insights without the help of AI.
