PPC Course Outline
This one-on-one PPC Ads course equips you with the skills to plan, launch, and optimize paid search campaigns that deliver measurable ROI. You’ll explore the entire Google Ads ecosystem—from keyword bidding and audience targeting to ad copywriting and budget control. Through real-time demos, hands-on tasks, and case-based learning, you’ll master campaign structuring, tracking performance, and applying optimization techniques.
Whether you’re managing ads for your own business or clients, this course ensures you build confidence and expertise in handling paid campaigns across different objectives and industries.
Unit 1.1: What is PPC and How It Works
Unit 1.2: Google Ads vs Other PPC Platforms
Unit 1.3: Understanding Ad Auction and Quality Score
Practical: Explore the Google Ads interface and account setup
Unit 2.1: Search, Display, Shopping, and Video Ads
Unit 2.2: Selecting the Right Campaign Type Based on Goals
Unit 2.3: Aligning Ads with the Buyer’s Journey
Practical: Create a basic search campaign with sample ads
Unit 3.1: Keyword Match Types Explained
Unit 3.2: Using Keyword Planner for Research
Unit 3.3: Negative Keywords and Intent Filtering
Practical: Build a keyword list and match-type matrix for a product or service
Unit 4.1: Crafting Effective Headlines and Descriptions
Unit 4.2: Using Ad Extensions Smartly
Unit 4.3: Ad Variations and A/B Testing
Practical: Write 3 versions of text ads for a specific offer
Unit 5.1: Manual vs Automated Bidding
Unit 5.2: Setting Daily & Monthly Budgets
Unit 5.3: CPA, ROAS & Maximize Conversions
Practical: Set up a bidding strategy and budget allocation in a mock campaign
Unit 6.1: Conversion Tracking with Tags and Goals
Unit 6.2: Google Analytics + Google Ads Integration
Unit 6.3: Key Metrics and Ongoing Optimization Techniques
Practical: Analyze campaign performance and identify areas of improvement
Unit 7.1: Remarketing Campaigns & Audiences
Unit 7.2: Geo Targeting, Ad Scheduling, and Device Bidding
Unit 7.3: Scaling Winning Campaigns with Lookalikes & Expansion
Practical: Design a remarketing strategy for a service-based business
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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