Sale!

PPC Ads Training to Drive Instant Results

Original price was: $299.Current price is: $149.

Learn to build and manage high-performing PPC campaigns with one-on-one guidance, live demos, and hands-on practice using real business cases.

SKU: gads Category:
Guaranteed Safe Checkout

PPC Course Outline

This one-on-one PPC Ads course equips you with the skills to plan, launch, and optimize paid search campaigns that deliver measurable ROI. You’ll explore the entire Google Ads ecosystem—from keyword bidding and audience targeting to ad copywriting and budget control. Through real-time demos, hands-on tasks, and case-based learning, you’ll master campaign structuring, tracking performance, and applying optimization techniques.

Whether you’re managing ads for your own business or clients, this course ensures you build confidence and expertise in handling paid campaigns across different objectives and industries.

Unit 1.1: What is PPC and How It Works
Unit 1.2: Google Ads vs Other PPC Platforms
Unit 1.3: Understanding Ad Auction and Quality Score

Practical: Explore the Google Ads interface and account setup

Unit 2.1: Search, Display, Shopping, and Video Ads
Unit 2.2: Selecting the Right Campaign Type Based on Goals
Unit 2.3: Aligning Ads with the Buyer’s Journey

Practical: Create a basic search campaign with sample ads

Unit 3.1: Keyword Match Types Explained
Unit 3.2: Using Keyword Planner for Research
Unit 3.3: Negative Keywords and Intent Filtering

Practical: Build a keyword list and match-type matrix for a product or service

Unit 4.1: Crafting Effective Headlines and Descriptions
Unit 4.2: Using Ad Extensions Smartly
Unit 4.3: Ad Variations and A/B Testing

Practical: Write 3 versions of text ads for a specific offer

Unit 5.1: Manual vs Automated Bidding
Unit 5.2: Setting Daily & Monthly Budgets
Unit 5.3: CPA, ROAS & Maximize Conversions

Practical: Set up a bidding strategy and budget allocation in a mock campaign

Unit 6.1: Conversion Tracking with Tags and Goals
Unit 6.2: Google Analytics + Google Ads Integration
Unit 6.3: Key Metrics and Ongoing Optimization Techniques

Practical: Analyze campaign performance and identify areas of improvement

Unit 7.1: Remarketing Campaigns & Audiences
Unit 7.2: Geo Targeting, Ad Scheduling, and Device Bidding
Unit 7.3: Scaling Winning Campaigns with Lookalikes & Expansion

Practical: Design a remarketing strategy for a service-based business

Select a business or product to run a PPC campaign. Define campaign goals and map out the customer journey. Conduct keyword research and build a campaign structure. Write ad copies and implement bidding strategies. Launch a live or mock campaign and track key performance metrics. Submit a performance report with insights and a 3-month PPC scaling strategy.

Course Highlights

One-On-One Live Classes

Facilitates better communication and doubts clarification in each class.

Case Studies Approach

This approach will help you address practical marketing challenges.

Live Demo

Live Demos will help you acquitted with the features of various marketing platforms.

Opportunities

We are always there to give you a helping hand to secure a job or a project as a freelancer.

Certification

After successful completion of the course with 95% attendance, a certificate will be awarded.

Refund Policy

You can request full Fee refund within 7 days of course commencement. No Questions Asked.

Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.

This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.

His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.

Reviews

There are no reviews yet.

Be the first to review “PPC Ads Training to Drive Instant Results”

Your email address will not be published. Required fields are marked *

PPC Ads Training to Drive Instant ResultsPPC Ads Training to Drive Instant Results
Original price was: $299.Current price is: $149.
Scroll to Top