Yelp Ads Course Outline
This personalized Yelp Ads course is tailored for businesses aiming to reach local customers actively searching for services or products. You’ll learn how to set up and optimize a Yelp Business Page, manage ad campaigns, track performance, and turn reviews into marketing assets. With a case-study based approach and live demos, this course will equip you to boost visibility, generate leads, and stand out in a competitive local market using Yelp’s powerful platform.
Unit 1.1: Overview of Yelp and Its Audience
Unit 1.2: Setting Up and Verifying Your Yelp Business Profile
Unit 1.3: Optimizing Listings with Categories, Photos & Details
Practical: Set up and optimize a Yelp Business Page
Unit 2.1: Understanding Yelp Ads and Where They Appear
Unit 2.2: Ad Budget, Bidding & Targeting Basics
Unit 2.3: Campaign Types and Ad Creative
Practical: Set ad goals and structure a Yelp Ads campaign
Unit 3.1: Responding to Reviews Professionally
Unit 3.2: Encouraging Positive Reviews Ethically
Unit 3.3: Turning Reviews into Social Proof
Practical: Write responses to 3 mock reviews (positive, neutral, negative)
Unit 4.1: Yelp Dashboard & Ad Metrics
Unit 4.2: Tracking Clicks, Leads & ROI
Unit 4.3: Identifying Local Competitor Benchmarks
Practical: Generate and analyze a Yelp Ads report
Unit 5.1: Local Business SEO on Yelp
Unit 5.2: Leveraging Promotions and Check-in Offers
Unit 5.3: Yelp Ads vs Google Local Ads
Practical: Design a Yelp-based promo campaign for your service
- Select a local business or service for Yelp optimization.
- Set up a complete Yelp Business Profile with visuals and details.
- Launch a Yelp Ads campaign with targeting and budget defined.
- Manage and respond to a mix of customer reviews.
- Track campaign metrics and compare local competitors.
- Submit a campaign performance summary with a 3-month Yelp Ads strategy for local growth.
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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