Meta Ads Course Outline
This one-on-one Meta Ads course helps you unlock the full potential of Facebook and Instagram advertising. You’ll learn how to structure campaigns for lead generation, sales, and brand visibility using Business Manager, Ad Manager, and creative tools. With practical lessons on targeting, budgeting, retargeting, and performance tracking, you’ll gain the ability to run and scale ads that convert. The course includes live walkthroughs, real-time campaign building, and strategic exercises to prepare you for results-driven Meta advertising.
Unit 1.1: Overview of Meta Ads Ecosystem (FB + IG)
Unit 1.2: Business Manager & Ad Manager Setup
Unit 1.3: Ad Objectives and Campaign Structures
Practical: Set up a Meta Business Manager and connect assets
Unit 2.1: Core, Custom, and Lookalike Audiences
Unit 2.2: Interest, Behavior, Demographics & Geo Targeting
Unit 2.3: Retargeting and Exclusion Lists
Practical: Create 3 custom audiences and 1 lookalike audience
Unit 3.1: Image vs Video Ads – What Works Best
Unit 3.2: Writing Headlines, Primary Text, and CTAs
Unit 3.3: Carousel, Reels, and Story Ad Formats
Practical: Design 2 ad creatives (image + video) and write ad copy
Unit 4.1: Campaign, Ad Set & Ad Levels
Unit 4.2: Daily vs Lifetime Budgets
Unit 4.3: Bidding Strategies and Ad Placements
Practical: Launch a sample campaign with detailed structure
Unit 5.1: A/B Testing and Split Testing
Unit 5.2: Analyzing Key Metrics: CTR, CPC, ROAS
Unit 5.3: Scaling Strategies for Winning Campaigns
Practical: Analyze ad performance and suggest optimization changes
Unit 6.1: Setting Up Meta Pixel and Events
Unit 6.2: Conversion Tracking and Reporting
Unit 6.3: Ad Policies and Compliance Best Practices
Practical: Set up a Meta Pixel and configure event tracking
- Select a business or product to advertise on Facebook/Instagram.
- Create campaign objectives and define audience targeting.
- Design ad creatives (image/video + copy).
- Set up and launch a full campaign through Meta Ad Manager.
- Track and evaluate performance via Ads Manager dashboard.
- Submit performance review with a 3-month Meta Ads optimization and scaling strategy.
Course Highlights
One-On-One Live Classes
Facilitates better communication and doubts clarification in each class.
Case Studies Approach
This approach will help you address practical marketing challenges.
Live Demo
Live Demos will help you acquitted with the features of various marketing platforms.
Opportunities
We are always there to give you a helping hand to secure a job or a project as a freelancer.
Certification
After successful completion of the course with 95% attendance, a certificate will be awarded.
Refund Policy
You can request full Fee refund within 7 days of course commencement. No Questions Asked.
Digital marketing instructor Mr. Mohan started his career as a sales resource and upgraded his skills along with the evolution of various digital marketing channels from 2005-06.
This exposure helps him to explain each topic from a practical aspects of implementation along with a case study of discussing a challenge, an explanation of solution to address the challenge across an industry you are familiar with.
His role as a BOS member, facilitated in building syllabus for BBA degree students with specialization in Digital Marketing.
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